Tips for Launching Online Collections with Whitney Winkler

Marketing your work can be a daunting task, especially as a small business. It can take away from creative time in the studio, and especially for those of us who are just starting to explore online sales, it can seem overwhelming. Much like many of you, Arrow recently opened our online store, so we understand the time it takes to create a beautiful and easily navigated site.

It’s vital for financial security to diversify your income as a creative entrepreneur. Overnight, so many artists found their businesses suffering because they were relying on one income stream during the COVID-19 outbreak. Diversification can look like online sales, commissions, commercial licensing of designs, teaching, or consulting. One of Arrow’s goals is to be able to help creatives become comfortable diversifying their revenue streams.